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Why is Myrtle Beach called Myrtle Beach?

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Around 1900, a contest was held to name the area, and Burroughs' wife suggested honoring the locally abundant shrub, the southern wax myrtle (Myrica cerifera). The Withers post office changed its name to " Myrtle Beach " soon afterward. It incorporated as a town in 1938 and as a city in 1957.
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